BY LUSETA BEAUTY
It’s no secret that blonde hair can often be high maintenance to keep up. Whether your blonde hair is natural or colored artificially you’ve probably dealt with some form of yellowing or unwanted brassy tones. Finding the perfect shade of blonde can take time and effort, which often damages your hair long-term, so making sure that your hair doesn’t turn brassy is paramount to the upkeep on blonde tones. Purple shampoo can supposedly do that, but does it always work? There’s a couple of reasons to use purple shampoo for blonde hair, but it’s important to understand why someone would want to use it in the first place.
WHY USE PURPLE SHAMPOO?
The biggest reason to use purple shampoo for blonde hair is to eliminate the brassy tones that show up over time. It’s pretty inevitable that color will change over time due to exposure to different minerals in the water when you shower—or it could simply be a fault of the color or colorist. Not all brassy tones show up as a result of elements such as these, though, which is something that you should understand when you begin using purple shampoo for blonde hair. If your color was warm-toned to begin with, you can’t expect a purple shampoo to change a color that was never there. Purple shampoo can only be used to conquer brassy tones that show up in ashy, cool tone blonde hair over time.
That being said, purple shampoo can be used to conquer warm tones in more than just blonde hair. It’s not uncommon to see purple shampoo help brunette or pastel tones stay true to what they were originally meant to look like. However, it may not work so well on natural hair colors or healthy hair. Purple shampoo is meant to work best on color treated hair because it has enough damage to be able to absorb the cool pigments of the shampoo. If you have healthy, virgin hair it will simply was your hair without doing anything to the color. This is often how people come up with the assumption that purple shampoo doesn’t work—because they have high expectations and use it incorrectly.
HOW TO USE PURPLE SHAMPOO
To use purple shampoo correctly, simply substitute it for your regular shampoo at most once per week. Using the shampoo correctly will show instant results as soon as you wash it out, but it shouldn’t be used too often as it can dry your hair out and leave it feeling brittle. Using a dry shampoo shouldn’t turn your hair purple if it’s used correctly, it will simply eliminate brassy tones in your hair.
It’s not uncommon to see people dislike using purple shampoos and purple toners simply because they’re unknowingly using the product wrong. It’s important to choose the right type of product and use it correctly, otherwise it could have other side effects that will do more harm than good. One of the most common mistakes seen with purple shampoos is that people think putting it directly on dry hair will make it work better— don’t do this. This is a bad idea. The pigment in purple shampoos needs moisture in order to evenly distribute the color and make sure that it tones correctly.
CHOOSING A GOOD PRODUCT
The problem with many purple shampoos is that they contain sulfates which are known to be damaging to hair. Not only can sulfates strip your hair of its natural oils that are essential to maintaining proper health, but they can cause long-term, irreversible damage when used for too long. The color brightening bundle from Luseta Beauty is not only sulfate free, but is packed with nutrient-rich ingredients like Coconut Oil to contribute to the overall health of your hair. The shampoo also has a pH between 5 and 7, which is considered ideal for shampoos in order to keep your hair shafts from being damaged.
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