Our Philosophy

Los Angeles, California. The year was 2011, and the mission was clear. We were fed up looking for “the one” that made us feel so damn good. Luxury quality hair products shouldn’t be so expensive, so we decided we’d make our own. Why should we hunt down that pure feeling of strong and silky hair, when we could have it every day, our own way? At Luseta, we make all-natural, salon-quality hair care affordable. It’s for everyone, everywhere, every hair.

Why you’ll love Luseta

Your hair can look great without you feeling bad. All of our products and manufacturing processes have your hair health and the best interests of the planet at heart.

Cruelty-free

Cruelty-free

We make unforgettable products while being ethical. All our products are cruelty-free, with zero animals involved.

Care for Color

Care for Color

We offer a natural, effective way to combat product buildup and hard water without stripping your hair color.

Nature knows best

Nature knows best

We keep it clean, combining a rich blend of ingredients from plants to give you natural products that love your hair as much as we do.

So long, sulfates

So long, sulfates

Wave goodbye to dry, brittle hair. We keep your locks long and lush, without any harsh chemicals to strip your natural oils.

100% risk-free

100% risk-free

We don’t take chances with your hair or your health. Our industrial chemists and stylists put natural ingredients and healthy haircare first.

Simple, natural, clean brilliance

Squeaky clean ingredients. Absolutely obscene results. You don’t need to thank us, just make sure you whip that hair for the world to see it like nature intended.

Argan Oil
Charcoal Powder
Hemp Oil
Keratin
Rose Oil
Castor Oil
Biotin
Apple Cider Vinegar
Macadamia Oil
Coconut Oil
Tea Tree Oil
Kaolin
Argan Oil

Argan Oil

Give your hair the Midas touch with liquid gold. This antioxidant-rich oil moisturizes your scalp and protects hair against damage, giving you a thicker, fuller mane.

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Charcoal Powder

Charcoal Powder

Free your scalp to breathe from the roots, using its superpowers to cleanse your hair of dirt, dust, pollutants, and product buildup.

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Hemp Oil

Hemp Oil

We want to keep your hair strong and moisturized. Hemp oil is jam-packed with potent hair-lovin’ minerals, including omega-6 and omega-3 essential fatty acids, so it’s a big thumbs up from us!

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Keratin

Keratin

Control the frizz, and make your hair smoother and easier to manage with this healing protein that turns dry and dull to luxuriant and glossy.

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Rose Oil

Rose Oil

Roses are red, avoid the hair blues. Rose oil beats scalp acne and hair loss, and it smells damn good, too.

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Castor Oil

Castor Oil

Feed your follicles the nutrient-rich blood they crave with a potent oil that indirectly stimulates growth and also gives your hair a sleek, healthy shine.

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Biotin

Biotin

We like to think they call it vitamin H for a reason—because it loves your hair! Boost your biotin supply to fight back against hair loss, and keep your mane thick and full.

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Apple Cider Vinegar

Apple Cider Vinegar

It might sound cray-cray, but this special vinegar can cure all sorts of hair troubles, including dandruff, itchiness, infections, and even split ends.

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Macadamia Oil

Macadamia Oil

We’re nuts about macadamia oil. From frizz to split ends, this is your hair’s new best friend, adding strength and shine to make your hair healthy and happy.

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Coconut Oil

Coconut Oil

Coconuts aren’t just for beach cocktails. We’ve cracked some open to give your hair the moisture and strength it needs to look silky and healthy.

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Tea Tree Oil

Tea Tree Oil

Fights back against dead skin, dandruff, and inflammation with powerful antibacterial goodies, helping keep your hair strong and lush.

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Kaolin

Kaolin

Cleanse your head of excess oil and greasiness with natural clay that also softens hair, helps with tangles, and makes curls look like you just left the salon.

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Visit The Shop

Natural goodies rock. But personalized hair care products for your type of hair? That’s just one slick click away. Wanna see?