A luxury natural blend of powerful Vitamin B7 Biotin, Hydrolyzed Collagen, and Argan Oil, which helps to restore necessary nutrients into every strand, while plumping collagen adds volume and dimension, and make your hair look stronger, fuller, thicker, and healthier. KEY INGREDIENTS: BIOTIN COLLAGEN ARGAN OIL WHAT IT DOES: ⌲ Sulfate, phosphate, & paraben-free.⌲ Strengthens and fortifies the hair shaft⌲ Helps to thicken and texturize⌲ Adds volume and dimension for a fuller look HOW TO USE Shampoo: Wet hair, apply shampoo, and gently massage into hair and scalp. Rinse thoroughly. Follow with Biotin & Collagen Conditioner. Conditioner: Use after shampooing. Squeeze out excess water from hair. Spread evenly onto damp hair and massage into hair from root to end. Rinse thoroughly.