Luseta Color Brightening Purple Collection is a sulfate-phosphate- and paraben-free collection that helps to eliminate yellow and brassy tones from lighter/warmer hair colors such as blonde, gray, and silver. The violet pigment contained in the collection helps to minimize or eliminate those unwanted yellow hues. You are left with beautiful shiny hair that is true to color. KEY INGREDIENTS: COCONUT OIL KERATIN BIOTIN WHAT IT DOES: ⌲ Sulfate, phosphate & paraben-free. ⌲ Beneficial for blonde & gray hair ⌲ Neutralize brassy tones in blondes ⌲ Repair split ends and promotes glossy. HOW TO USE Shampoo: Wet hair, apply shampoo, and gently massage into hair and scalp. Rinse thoroughly. Follow with Luseta Color Brightening Purple Conditioner. Conditioner: Use after shampooing. Squeeze out excess water from hair. Spread evenly onto damp hair and massage into hair from root to end. Rinse thoroughly.