Formulated with Keratin Protein, Luseta Keratin Smooth Collection helps to reinforce each strand, increasing elasticity to resist breakage caused by brushing, chemical-process, and styling, while Argan Oil conditions and smoothes creating a luminescent shine. Strands are strengthened from within and nourished throughout for longer, stronger hair. KEY INGREDIENTS: KERATIN PROTEIN ARGAN OIL WHAT IT DOES: ⌲ Sulfate, phosphate, & paraben-free.⌲ Proteins work to lock in moisture deep within each strand.⌲ Helps prevent further breakage and damage.⌲ Adds shine and strength for sleeker hair. HOW TO USE Shampoo: Wet hair, apply shampoo, and gently massage into hair and scalp. Rinse thoroughly. Follow with Keratin Conditioner. Conditioner: Use after shampooing. Squeeze out excess water from hair. Spread evenly onto damp hair and massage into hair from root to end. Rinse thoroughly.